In March of 2005, ad technology company United Virtualities boasted that it could track Web users through a "pie," or persistent identification element," that would remain on people's computers even ...

Penning says he clicked "Reject." He alleges the tracking continued. The complaint claims that even after he opted out, ...

Not all cookies have explicitly malicious intent. Most simply help a website work properly or let the advertisers that help fund websites figure out which ads would interest you the most. However, the ...

European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs. The use of third-party cookies for ad tracking has ...

Unlike its browser competitors, Firefox will soon start blocking tracking cookies by default in the name of consumer privacy. Web tracking has long been in the cross-hairs of privacy advocates, who ...

An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The ...

Add Popular Science (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results.

Mozilla, the maker of the Firefox browser, has rolled out a feature called Total Cookie Protection as part of its Enhanced Tracking Protection "Strict Mode" that promises to stifle cross-site tracking ...

For many years, privacy advocates have been sounding the alarm on the use of cookies to track, profile, and serve personalized ads to web users. The discussion has been especially acute over cookies ...