Corporate gifting is an important part of a B2B relationship-building strategy. A 2018 survey found that "over 80% of C-suite executives believe that business gifts generate measurable positive ROI in ...

Several major corporations have been in the news recently for flagrant greenwashing. That's because initiatives like climate pledges, which rely solely on carbon offsets for pollution-generating goods ...

While pandemic protocols may have strained professional relations, one goodwill approach became even more critical during COVID: the tradition of corporate gift-giving. With a delicate balance of ...