Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For generations, childhood has been marked — literally — by ...

When chemist Mas Subramanian accidentally discovered the brilliantly bright YInMn blue at Oregon State University in 2009, he had no idea the bold shade would one day be embraced by doodling ...

Most of us who showed even a slight interest in art as a kid have at least one missing masterpiece. Decades pass, you’re hit with a craving for nostalgia and suddenly wonder what happened to those ...

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The Campaign for Creativity by Crayola, which won Gold in PR at The Drum Awards for Marketing, aimed to spark conversations about the importance of creativity in children’s lives and its long-term ...

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The Crayola art company is searching for Marlene, a girl who grew up in Luzerne County. Marlene attended the Garrison Elementary School in Shickshinny in the 1990s and submitted a piece of artwork to ...

The Allentown Art Museum is spotlighting childhood creativity with a new exhibition, featuring artwork from decades ago. “Dream Makers: A Creative Legacy” is a showcase of children’s artwork, ...

For many families, the holiday season (while mostly fun!) can mean a lot of travel and quality time spent in small, enclosed spaces, like a car or an airplane. And for parents looking for an easy way ...

Crayola's "Art With Edge" social campaign helped the creative brand experience some of its largest growth online during the three-week initiative. Developed with Red Interactive Agency, the concept ...