As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are ..

We’ve all been hearing more about AI agents. But it’s more than just a buzzword. On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to ...

Gone are the days where seven touchpoints with a potential customer would be enough to convert them. Now, you need between 20 and 500. Someone has to feel familiar with your work, your vibe, even your ...

Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: ...

For decades, audience personas have been a cornerstone of marketing, shaped by teams of strategists, creatives, and researchers using a mix of observation, intuition, and available data to bring ...

Today’s digital content creators face a double challenge: attracting an audience in the beginning and then building it over time. Viewers come for content, but that doesn’t mean the answer is to pump ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...

News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool Several European joint industry ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Learn how NotebookLM turns YouTube videos, books, and websites into visuals at no cost, so you save hours while keeping ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Before “live, work, play” became the planning mantra, gathering places grew from something much simpler: they became homes for people who already had a reason to gather. The corner pub didn’t invent ...