For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

As the Australian summer unfolds, many businesses face a perplexing challenge: millions of dollars in advertising budgets are ...

AI lets advertisers test hundreds of ad variations in minutes, accelerating feedback loops, improving emotional resonance and ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Forbes contributors publish independent expert analyses and insights. I dig into the details of media businesses. “We were coming from a product sales perspective, to understand if creativity leads to ...

With an increasing number of marketing and advertising channels, measuring marketing success can be difficult. Brands today are not only experimenting with different types of content and ad formats ...

He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his ...