The New Era 59FIFTY fitted baseball cap first debuted in 1954. But it wouldn't be until 42 years later, when a film director from Brooklyn decided he needed a color that had never been produced before ...

New Era and MLB have teamed up for a “Sakura Pack” series of sakura-blossom-adorned team hats that salute the New York Yankees, Los Angeles Dodgers, Pittsburgh Pirates and San Diego Padres and also ...

So, he called up New Era CEO Chris Koch to try and make it happen. With then-Yankees owner George Steinbrenner’s approval, New Era got it done. The rest is history. In celebration of its 30th ...