Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

We asked industry experts to share one mistake they made early on in trying to find customers and what they learned from it. Here are their critical customer acquisition missteps and clear strategies ...

The trends toward healthcare consolidation are likely to continue for some time, according to a recent report published by the Healthcare Financial Management Association. These mergers, acquisitions, ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Too many new startup founders think the quickest and most consistent path to continued growth is customer acquisition. They get on a very expensive treadmill of conquest marketing, where they’re ...

DraftKings Inc. DKNG appears to be outpacing rivals in the customer acquisition battle across the competitive sports betting landscape. In first-quarter 2025, the company posted robust metrics that ...