Tesco clubcard holders have found their loyalty is a little less rewarded. (Reuters) Customer loyalty cards have long provided a bonus hit for shoppers - from discounts on the weekly shop and special ...

Friends, loyalty programs are designed to form a relationship between the marketer and the customer. Successful loyalty programs encourage the consumers to buy frequently and increase the amount of ...

Far from the fictional domain of J.R.R. Tolkien's Middle-earth sits an entirely different kind of refuge for diminutive creatures: Hobbitland, an indoor playground on the eastern edge of Chicago's ...

Customer loyalty is the holy grail of business. No wonder, then, that with new technology, programs designed to retain customers and encourage repeat buying have exploded around the world in recent ...

Opinions expressed by Entrepreneur contributors are their own. How many customer loyalty cards do you have in your wallet? You know, those paper or plastic rectangles that give you the 10th item free ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

Consumers aren’t the only ones eyeing the perks that customer loyalty programs provide, according to research firm BIA/Kelsey. More than a third of small businesses (38 percent) use customer loyalty ...

In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

The best customers, we’re told, are loyal ones. They cost less to serve, they’re usually willing to pay more than other customers, and they often act as word-of-mouth marketers for your company. Win ...