Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...

For marketers, 2023 is shaping up to be laser-focused on digital channels. Across the board, marketers are planning to increase their budgets on technology tools to remove barriers and get closer to ...

Customer expectations have never been higher, so how do you keep up with the growing and changing demands of your customer market? In a recent Hubspot survey, 88% of respondents said customers have ...

Excellent customer engagement is critical, yet companies aren’t delivering it Your email has been sent Creating engaging, personalized customer experiences leads to increased loyalty and retention, ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...

SAN FRANCISCO, Oct. 27, 2025 /PRNewswire/ -- Zendesk, the global leader in AI-powered service, has been named a Leader in the 2025 Gartner Magic Quadrant for CRM Customer Engagement Center. Zendesk ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

Although all major indices posted year-over-year gains, Brand Trust once again played the most influential role in driving recovery. Improvements in company reputation led Brand Trust gains.

Once the purchase button is clicked, the real magic begins—the post-purchase experience. It's not just a transactional aftermath; it's a carefully curated journey where brands engage, delight, and ...