Almost everyone has a Chuck E. Cheese story. From the love-it-or-hate-it cheese pizza to the animatronic characters to the prize shelves, multiple generations have memories of the iconic chain. For ...

Chuck E. Cheese is upgrading its amusement package with a new indoor playground concept designed to encourage physical activity and boost interest among parents and children. The new addition, called ...

Chuck E. Cheese has unlocked a new endeavor: Retro-style shopping mall arcades. In late June, CEC Entertainment, Chuck E. Cheese's parent company, unveiled Chuck's Arcade, retro-style arcades located ...

When David McKillips joined Chuck E. Cheese as CEO in January 2020, he noticed a brand that was capital-deprived, not upgraded, and tired. The COVID pandemic arriving two months later didn’t help.