Dentyne Ice’s maker is introducing a new family member this holiday season — Arctic Chill. Dentyne Ice Arctic Chill is described by the manufacturer as having an invigorating, cold, minty flavor in a ...

Chewing gum brand Dentyne is spreading the word about fresh breath via Microsoft Tags that are placed on its packaging. The bar codes are part of Dentyne's long-running ?Practice Safe Breath? campaign ...

With its Live it Loud initiative, Dentyne is sponsoring Instant Live, Clear Channel Entertainment’s live concert CD program that includes emerging and established artists. The events provide fans with ...

Sanford’s Sharpie and Cadbury’s Dentyne have partnered with location-based mobile social network Brightkite to enhance their respective loyalty initiatives. Both Sharpie and Dentyne are sponsoring ...

If you’ve taken the subway, been to an airport or passed by a few billboards lately, you’ve probably noticed Dentyne’s latest ad campaign, which launched mid-August of this year. It’s hard to miss.

PARSIPPANY, N.J. Dentyne, the gum brand behind the popular 'Make Face Time' campaign, announced winners of Dentyne's REALationships competition. Dentyne partnered with the Manhattan Theatre Club to ...

(Reuters) - Mondelez International Inc said on Tuesday it plans to sell its chewing gum business, including brands Trident and Dentyne, in developed markets, as well as its Halls cough drop brand, as ...

If the word ice is in the name of a product, getting some ice into an ad is kind of a no-brainer. It’s not something Dentyne Ice has shied away from in the past either. However, the brand’s latest ...

Much has changed since Dentyne ran its first national TV ad in 1956. That spot probably got a 40 share. Maybe higher if it ran during "I Love Lucy." Now TiVo-forward 51 years to 2007. Today, Dentyne ...

This summer, Dentyne will build on its social campaign, #FollowFood by introducing what it says is the first-ever “Follow Food Truck.” Helping to spread the word about the Dentyne Food Truck Tour are ...