Deion Sanders depends on Depend. That’s simply the reality for the third-year Colorado head football coach, who recently revealed he now suffers from incontinence after having his bladder removed in ...

Colorado coach Deion Sanders did his first advertisement for the Depend adult diaper brand after having his cancerous bladder removed in May. But it's not just the latest sponsorship deal for Sanders, ...

Colorado football coach Deion Sanders has proven to be a longtime master of marketing and endorsements, including his famous advertising deals with Nike, Aflac and California Almonds. But his new ...

Sanders aims to destigmatize incontinence by openly discussing his experience and incorporating the product into his image. The ad campaign follows Sanders' surgery where his bladder was removed and ...