With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Introducing Philip Johansen, the Danish dynamo who transformed his life through digital marketing. Once a blue-collar plumber working for someone else's benefit, he hit a rough patch battling ...

In May 2020, AdExchanger published an article with the headline, “FTC Seeks Ad Tech Pros To Bone Up On The ‘Opaque’ Business Of Digital Advertising.” The story was pitched to us by the then-director ...

Key skills for many digital marketing jobs include copywriting, SEO knowledge, research abilities, project management, and ...

Antonella Pisani is the CEO of Eyeful Media, a leading digital marketing agency that is one of the fastest-growing businesses in the US. The decision for CMOs and business leaders to identify the best ...

In today’s digital age, it’s challenging for digital marketers to stand out and make their clients money. Entrepreneurs and business owners invest years and significant resources trying to navigate ...

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...

Netflix on Dec. 5 announced an agreement to acquire Warner Bros.' film and television studios, HBO Max, and DC Studios for $82.7 billion. The move shocked the streaming industry, indicating critical ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

This recognition underscores the agency’s dedication to delivering effective digital marketing strategies that help businesses grow […] ...

When speaking with clients about their past digital marketing experiences, we’ll hear things like: “If digital marketing is so measurable, why can’t I see the results I’m getting?” “I don’t know what ...

Branding boss Nick Westergaard has (more than) a few ideas that'll get your strategy, workflow, team, and analytics amped before your next launch. Catch his Digital Brand Activation Working Webinar ...