Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

Direct mail and MailChimp are two kind of marketing. Direct mail is where you send traditional mail marketing material directly to your customers home or place of business. By contrast, MailChimp is ...

Typical Cost: $300 to $6,000 per mailing depending on your location, how many pieces you send, printing and postage costs, and whether you choose an individual piece or are included in a group effort ...

Thanks to rising costs, e-mail has become a popular alternative to direct mail. Let’s talk about some of the important things that must be considered when adding e-mail addresses to your customer or ...

In 2020, digital marketing is expected to be more significant than ever, thanks to the unstoppable development of artificial intelligence, augmented reality, and other technologies. But this is not to ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Mixed AADC Letters will increase to $0.207 each Mixed ADC Flats will increase to $0.648 each The biggest takeaway from these rate changes is that presorted first class mail and flats are growing more ...