E.l.f. Halo Glow Beauty Blush Wand: If you’re going to try a blush from E.l.f., make it this one. The Halo Glow Beauty Blush Wand is the most forgiving of the brand’s blushes due to its sheer color ...

If you buy something through my links, I may earn a commission. Start by taking care of your skin so that your produ ...

It may be early November, but go to any store and it’s as if the holidays are single-digit days away. And while there are ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Makeup products go viral every day, but as many of us have learned from personal experience, virality ...

You know her, you love her, it's the Halo Glow Liquid Filter. The viral alternative to Charlotte Tilbury's Hollywood Flawless Filter. Whether you wear it on its own or beneath foundation, it leaves ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

E.l.f. Cosmetics will collaborate with Amazon-owned Twitch to allow viewers to seamlessly purchase E.l.f. products directly ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Known for having luxury quality at a high street price point, e.l.f. Cosmetics truly n-e-v-e-r misses when it comes to its makeup and skincare products. I mean, the affordable brand has gone viral on ...

Andrew Kessel was a breaking news writer for Investopedia until October 2025. He previously covered markets for Proactive Investors, with a focus on small-cap stocks in fintech, healthcare, mining, ...