It may be early November, but go to any store and it’s as if the holidays are single-digit days away. And while there are ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

E.l.f. Cosmetics will collaborate with Amazon-owned Twitch to allow viewers to seamlessly purchase E.l.f. products directly ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We can all practically hear the Super Bowl, ...

Rise and shine with the undeniably Dunkin’-inspired limited-edition makeup collaboration, featuring “The Dunkin’ Dozen” eyeshadow palettes, “Donut Forget Putty Primer,” “Glazed for Days” lip glosses ...

E.l.f. Beauty is the first cosmetics brand to partner with Fair Trade USA to certify its manufacturing facilities. Now, other brands in the $550 billion beauty sector can follow. You can buy Fair ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Glowing skin is always in, which is why bronzing ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...