Car companies love a mission statement. With the arrival of the Concept C, Audi’s new one is crystal clear: “radical simplicity”. An all-electric two-seater with a retractable folding hard-top, the Concept C is a “progressive interpretation” of the company’s legacy, says Audi—and it's not hard to see the TT has factored pretty heavily in that.

Audi says it'll be more expensive than the TT but cheaper than the R8, with a face that is sure to have its critics.