If you have a name, an address and — most importantly — a credit card, you get mail. Lots of mail. Most of it is designed to sell you something. If it interests you, you read it. If it doesn’t, you ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, helping you get more ...

Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic that requires a thoughtful approach. Thanks to innovations in the emerging ...

Digital advertising gets most of the attention these days, but physical mail is quietly making a comeback among local ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing. Telemarketing trailed a distant fourth, according to a new study ...

The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...