How can organizations deliver a message of substance and storytelling to appeal to their target audience? originally appeared on Quora: the place to gain and share knowledge, empowering people to ...

As the world reels from the COVID-19 pandemic, businesses have had to evolve almost overnight in order to survive. With in-person buying down, many companies have realized that they need to expand ...

Researchers from Frankfurt School of Finance and Management published a new Journal of Marketing article that examines the role of syntactic surprise in formulating effective written messages. The ...

Communication scholars know a lot about what makes certain messages more effective than others. They've been chipping away at the answer to this very question for decades. Below, I highlight what I ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. Christin Scholz, Hang-Yee Chan, ...