Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your program the right way.

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

Segment your audience before you launch. Choose curiosity and clarity over clickbait. Time it like a campaign, and personalize at scale. Use proof, metrics and social validation. Respect the inbox — ...

Here are seven practical tips. Subscribers stay because your emails are worth opening. Avoid spammy language like “ Act now ” ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

New software enables marketers to plan, create, automate, and analyze entire campaigns through simple prompts, eliminating ...

As a small-business owner, deciding where to spend your marketing budget can be a tough choice. With the highest ROI- $36 for ...

Marketing campaigns are an effective way for businesses to get the word out about an upcoming launch. The right campaign at the right time can propel a small business’s offerings and even potentially ...