I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Square Enix wants to know what people think about Final Fantasy games and celebrating the series' anniversaries in a new ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center conducts surveys all around the world on a variety of topics ...

When journalists and politicians want to find out the feelings and opinions of Swedes, they often look at survey results published by the SOM Institute. A new doctoral thesis in Theory of Science ...

Efforts to address these data challenges are underway, as governments and national statistical offices, working with international partners, are increasingly expanding their national surveys to ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. The longer a survey is, the fewer people are willing to complete it. This is ...