Marketing is an effective way to increase sales, but it includes powerful tools that companies can use dishonestly. Ethically questionable marketing tactics target young or unsophisticated consumers ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Opinions expressed by Entrepreneur contributors are their own. Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s innovative ...

Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

I can’t think of a better example of the convergence of environmental, social, and governance (ESG) factors, compliance, and ethics than in marketing and public relations. This area is filled with ...

As brands race to stay culturally relevant, some are willing to risk it all—including public goodwill—for a seat at the viral table. The latest example? ColdplayGate, a trending local scandal ...

An exploration of the importantance of establishing ethics in artificial intelligence and marketing. Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the ...