Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engines are changing—rapidly. Over the years, we have grown accustomed to the usual ...

Researchers have recently unearthed a fascinating trend in the realm of AI-powered search engines. These advanced tools, developed by leading tech companies, are found to rely more on “less popular” ...

As anyone who uses the internet will know, the way we find information has fundamentally changed. For the last three decades, search engines have delivered ranked lists of links in response to our ...

For the past two decades, Google has been the kingmaker when it comes to search engine optimization (SEO) and online visibility. For some people, if you weren’t on the first page of search results, ...

Younger generations are shifting toward specialized, multi-platform search, and surprisingly high trust in AI is accelerating the trend, according to new survey data. Why we care. Searching is no ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...

A post on LinkedIn called attention to Perplexity’s content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic ...