Ekta Chopra, the chief digital information officer of e.l.f. Beauty, says the fast-growing beauty brand is piloting 85 different agentic artificial intelligence use cases. But giving employees more ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

Beauty just launched a bold, international consumer campaign, “Give an e.l.f.,” encouraging their consumers and community to ...

While I was on the West Coast, I got a chance to check in with e.l.f. Beauty, the value-oriented cosmetics company based in ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

“We sent out more of those product kits to a wider range — still curated, but a wider range — of influencers,” Amin said, including Star, who Amin said was not paid to post about E.l.f. E.l.f. is ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...