Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Events have undergone an evolution. Over the last three years, event professionals have adapted to changing environments, pivoted to virtual events, and embraced the power of data to shape event ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.