The hype in question? The Essence Lash Princess False Lash Effect Mascara is the #1 bestselling makeup product on Amazon with a whopping 250,000 five-star reviews. It ranks high among the top-selling ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

When you have test hundreds of products every year for over twelve years, you become numb to overblown PR statements. Will this retinol actually transform my skin? Will this conditioner actually ...

A good mascara can help make your eyes look bigger and brighter, and it won't leave dark smudges on your skin after a long day. That said, there's one product in particular that's catching shoppers' ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

It’s official: the false lash is back. From Kylie Jenner’s return to her 'King Kylie' era of make-up to the evolution of the doll lash at Paris Fashion Week, 2025 is ushering in a new wave of ...

What are lash serums and how do they work? “Lash serums are topical treatments that are applied to your eyelashes to enhance ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...