If you've ever felt calmer in blue or powerful in black, you're not imagining it. Research-backed color psychology shows your ...

From a young age we are primed to choose a favourite colour, but strangely as we grow up our preference often changes – and it's largely due to influences outside our control. In 1993, crayon-maker ...

It's a classic conversation starter – what's your favourite colour? Now, scientists have revealed what your answer says about you. According to Professor Sabine Ruaud, a professor of marketing at ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Color preferences shift over time and are attributed to personal meanings. Blue is a top choice for ...

Holi is more than just a festival of colours—it’s a celebration of identity, energy, and emotions. Each colour represents a ...

For millennia, people have attempted to discover hidden character traits via seemingly unrelated characteristics—one’s handwriting, a bump on the skull, or the arrangement of the stars and planets on ...