Fila is leaning into its heritage for a new fall collection and advertising campaign. The venerable Italian brand will launch a more-premium collection, Casa Fila, accompanied by a Bellissimo campaign ...

FILA took a sleek approach to the creation of a brand-new performance tennis shoe offering, adding the FILA Mondo Forza to the brand’s lineup. And it all came thanks to some help from the FILA Futura ...

The summer pop-up craze is in full swing, and the latest experiential marketing play has arrived with Fila‘s new line of urban-outdoor gear. The brand’s limited-edition “Explore” collection debuted ...

Add Yahoo as a preferred source to see more of our stories on Google. Fila’s latest collection is taking a sci-fi turn, thanks to a collaboration with Toei Animation and FUnimation. The athletic brand ...

"If I wouldn't wear it, I wouldn't put it out into the world," Hailey Bieber shared in a press release of her Fila collection, which "fuses sport heritage with contemporary style." Fila/@HaileyBieber ...

Last month, the Italian sportswear brand Fila staged its very first runway show for Milan Fashion Week. Antonino Ingrasciotta and Joseph Graesel, the brand’s creative directors, delivered a very safe ...

Fila has named Hailey Bieber its new global brand ambassador. The model debuted in an ad campaign for the brand in fall 2022 and has now entered a multiyear partnership in which she will collaborate ...

Add Yahoo as a preferred source to see more of our stories on Google. One year after assuming the Fila USA president role, Todd Klein has been elevated to global brand president. Fila Holdings Corp., ...

Fila has returned to its former home in Biella, Italy to open its new brand experience center. According to the brand, it has transformed its historic building at Viale Cesare Battisti 26 in Biella, ...

Founded in 1911, Fila primarily manufactured underwear for customers in the Italian alps. But in 1975, the Italian clothing company made arguably the most important decision in its history by signing ...