Most existing platforms are centralized, meaning employee records, payroll data, performance reviews, and contractual ...

How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

Fraud impacts organizations of all types and sizes across a wide range of industries and geographies. Consequences can be direct, through financial losses, or indirect, through fines and reputational ...

Together, they create an infrastructure layer designed for a world where attacks are automated, data is abundant and digital ...

Losses incurred due to ad fraud are expected to reach $23 billion this year and including indirect economic and social costs could reach $30bn, according to a report by cybersecurity firm, Cheq. Yet, ...

Blockchain has already played a role in protecting consumers against food fraud, but there are lessons to be learned before it starts to truly pay off. Food fraud siphons up to $50 billion from the ...

Blockchain for advertising is presently showing promise as a revolutionary approach for some of the most widespread challenges faced by the digital marketing industry as a whole—transparency, the ...

In the luxury goods market, there lies an unspoken rule to take extra steps in verifying the authenticity of desired products. Tens of thousands of dollars are at stake, and this breeds a lot of ...

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Picture yourself standing outside your favorite music festival with a ticket you bought online. The gates open, you scan your ...

Blockchain could act as the foundation of the root identity question “Who Am I?” as opposed to the authentication query “Am I Who I Say I Am?” These systems can securely store and make readily ...