Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

A definitive primer on the functions, factors and history that form the industry. Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, ...

Businesses depend on sales to provide the revenues needed to generate a profit, as well as positive public relations to help establish and maintain their good reputation. Both functions are necessary ...

Forming a startup is a lot of hard work for an entrepreneur. You've come up with an idea, developed a business plan, secured funding and put the business plan into action with your first customers or ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...