The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.

You thought all geckos were good for was selling car insurance and making you want to scream - skittering about the way they do. And, well, just being lizards. I have long been a fan of that gecko who ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

You know the GEICO Gecko, but do you really know him? This is the extraordinary tail, er, tale, of how the helpful green guy grew into the guru he is today. You'll laugh. You'll cry. You'll surely ...