Geico’s CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

Geico's famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing ...

GEICO and Macy’s announced a new partnership marking the company’s first-ever Macy’s Thanksgiving Day Parade appearance for the 100th march.

The insurance company announced on Wednesday, September 23, that their beloved mascots will all make their debut during the ...