Jennifer Garner has always leaned into her charming, slightly dorky mom energy—but earlier this month, she outdid herself in ...

Jimmy Fallon spent his Thanksgiving monologue discussing what he was grateful for including the end of the 6-7 trend.

Pope Leo XIV may sit in one of the oldest seats of power on earth, but that doesn’t mean he’s a Luddite—outright resistant to ...

As Gen Z and Gen Alpha continue to shape the digital landscape, these findings serve as a guidepost for marketers, designers, and technologists seeking to build trust and engagement with tomorrow’s ...

This generation guide is the ultimate cheat sheet for generation labels, their broadly accepted years, and the stories behind ...

Hearing that 'tweens and teens aren't big newspaper readers, Mark Patinkin bridges the slang language barrier.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

This is the first fully digitally native generation, with many children already achieving unprecedented levels of digital literacy. It is predicted they will become the most educated generation in ...

Indoor games are more than just fun; they cultivate crucial life skills for Gen Alpha. From Snakes and Ladders teaching ...

You are in the best years of your life — free of responsibilities, surrounded by teachers and parents shaping your future.

The viral \"six-seven\" meme, dismissed as \"brain rot,\" is interpreted as an unconscious global ritual by Gen Alpha.