Kids today watch more YouTube and Twitch than traditional TV, giving them control over what they see and when they see it. Live streams and other unfiltered media can expose kids to risky or ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Gen Alpha kids are helping shape where families go and what they do on vacation, according to a Hilton report. Letting kids help plan the trip builds their confidence and makes travel more fun for ...

From emotional closeness to feeling intimidated by her daughter’s fearlessness, Rani Mukerji opens up about parenting a Gen Alpha child ...

Recruiting has been totally inefficient for decades, and it’s getting worse. Skills may or may not exist. Marketing is ...

A seemingly random number has taken over American classrooms, leaving teachers bewildered and students energized. The phrase 6-7, shouted with particular emphasis on the second syllable, has become ...

While Gen Z (born between 1997 and 2009) is under a constant microscope as the next generation to shape the economy, Gen ...

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...

Are you involving your kids in the vacation planning process? Keep scrolling to find out how traveling to Hawaii with kids is changing! This post about visiting Hawaii with kids was written by Hawaii ...