Gen X consumers are prepared to splurge this season, yet marketing strategies continue to focus on younger shoppers.

Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

Generation X is often referred to as "the forgotten generation," and that rings true in various facets of life—including ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...

LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech backgrounds and language use.

As younger, more aspirational customers are turning away from luxury, the generation caught between boomers and millennials ...

This generation guide is the ultimate cheat sheet for generation labels, their broadly accepted years, and the stories behind ...

Young people coming of age in the Fab Four’s shadow rolled their eyes at the band’s boomer bona fides. The “Anthology,” now ...

It’s easy to blame President Donald Trump for, like, 82 percent of contemporary Black America’s ills. But is he really the one to blame here? Are members of ...