Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

Who doesn't love a peculiar trend? Each generation has its own unique quirks that might make others raise an eyebrow. Whether it's fashion, technology, or something downright bizarre, these trends ...

If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

As the mobile gaming landscape evolves, one demographic has become impossible to ignore: Gen Z. This cohort, born between 1997 and 2012, is not just the next generation of players but a driving force ...

Generation Z is a big consideration for travel companies as they become a key market segment. Let’s look at how they plan, book, and manage their travel itineraries. According to the European Travel ...