NFLX is betting on AI-driven personalization, creator tools and advertising tech to boost engagement, reduce churn and ...

As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its ...

Netflix admitted during its earnings call on Thursday that it used generative AI to create VFX in The Eternaut, a Netflix original from Argentina that was released in April 2025. The company's co-CEO ...

Netflix is using generative AI in interesting ways, and it has changed how the company makes big visual effects. During its second-quarter earnings call, Co-CEO Ted Sarandos revealed that the ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix defines "low risk" and "high risk" AI use cases. - Oliver Berg/picture alliance via Getty Images Netflix has given its ...

If you thought ad breaks during your favorite Netflix shows were annoying now, wait — they’re about to get a lot more personal, smarter and probably even a little creepy. Netflix plans to roll out ...

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. The ...

Use left and right arrow keys to seek audio. Netflix will use generative AI to make new games and interactive experiences for its subscribers, and is hiring a high-salaried director to lead the ...

Five months after Netflix Games announced that generative AI in its game development studios would be a major focus for them, driven by the promotion of Mike Verdu to the vice president in charge of ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Netflix’s gaming VP Mike Verdu has left after being hired in 2021 to ...