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Hailey Bieber recently dropped her fall makeup routine, walking her fans through exactly what they would need to achieve the ...

TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

Belly's series finale look proved one thing: The Summer I Turned Pretty does French girl makeup just as well as it does heartbreak angst. The last episode saw Belly after her Parisian makeover, ...

A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...

If you’re on social media, you'll have come across a new trend taking the TikTok world by storm. It goes by the name ‘Cold Girl Make-up’. The winter equivalent of TikTok’s famed ‘sunburned blush’, the ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...