Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Add Yahoo as a preferred source to see more of our stories on Google. Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company ...

STATEN ISLAND, N.Y.— Our Lady Queen of Peace and Our Lady Star of the Sea aren’t just great — they’re Grand. The Dolphins of OLSS earned the Grand Championship for their Varsity Large traditional ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Cheerleaders from Ferris High School’s junior varsity cheer squad stunted, tumbled and flipped their way to the national championships on Saturday. After winning titles in the state competition, all ...