With Only 6 Words, Patagonia Explained the Brilliant Reason It Closed All of Its Stores and Paid Its Employees to Take a Week Off Sometimes your employees need a break.

Patagonia has been vocal in pushing back against Trump. It has some tips for other brands that want to do the same.

Patagonia Just Called Itself an Unsustainable Brand. Why It’s Genius Marketing The topsy-turvy move shows that no brand’s sustainability work is ever really done.