Add Yahoo as a preferred source to see more of our stories on Google. Car rental company Hertz is borrowing a marketing play from Subaru of America: using man's best friend to promote its products.

ESTERO, Fla., August 25, 2025--(BUSINESS WIRE)--As the busy Labor Day weekend approaches, Hertz, one of the world’s largest car rental companies, is seeking to comfort stressed travelers. With a ...

Just in time for one of the busiest travel weekends of the year, Hertz is deploying golden retrievers to airport terminals — not as passengers, but as comfort companions. Dubbed the “Gold Squad,” the ...

Did you know that 70% of Americans say that booking travel is stressful? Hertz wants to make the final leg of the journey – picking up a rental car – feel joyful, not draining, and they came up with a ...

We’ve all been there. You finally arrive at your destination after a long flight, excited to start the vacation you’ve been ...

In an unexpected but heartwarming move ahead of Labor Day weekend, Hertz is adding golden retrievers to the rental car experience. To help ease the stress of the busy travel weekend, Hertz has ...

Hertz has launched "Gold Squad," a program featuring golden retriever service dogs at airports to comfort travelers. The dogs promote Hertz's Gold Plus Rewards loyalty program, offering faster rentals ...

Car rental company Hertz is borrowing a marketing play from Subaru of America: using man's best friend to promote its products. Just as Subaru has the Barkleys, a family of three golden retrievers and ...