People turn to the internet to run billions of search queries each year. These range from keeping tabs on world events and celebrities to learning new words and getting DIY help. One of the most ...

Google’s new AI Mode has disrupted traditional SEO. PK SEO introduces Generative Engine Optimisation (GEO) as the key to thriving in the future of search.

MOUNTAIN VIEW, Calif. — Google on Wednesday disclosed plans to infuse its dominant search engine with more advanced artificial-intelligence technology, a drive that’s in response to one of the biggest ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...