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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Warner Bros. Discovery Is Rebranding Max—Again
Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer,
James Gunn Hilariously Mocked HBO Max's Name Change, But Head Honcho Casey Bloys Totally Admitted It Not-So-Hilariously Keeps Him Up At Night
The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be left out, co-CEO of DC Studios James Gunn got in on the fun over on his social media. He took to Threads to throw some shade, posting:
From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.
Max Flips Name Back to HBO Max in Rebranding Move
HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its programming via satellite and being the very first national cable channel. Considering HBO's long history in cable programming,
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