Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

2016 is going to be the “Year of the Beacon”, or at least the beginnings of mass beacon deployment. Beacons are part of the latest version of the Bluetooth Special Interest Group (BT-SIG) Low Energy ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...

Bluetooth beacons — small transmitters that retailers can use to broadcast offers to shoppers' mobile phones — have always lived at the periphery of the payments world. But that may be changing very ...

These are tough times for most brick-and-mortar stores. Although online sales are still only about 7% of total retail sales, online sales are growing about three times faster than in-store sales. Plus ...

The proximity engagement market just became more competitive. The Wi-Fi Alliance recently unveiled Wi-Fi Aware as an alternative to Bluetooth Smart, the technology behind the Apple iBeacon and Google ...

2015 will be the year of the beacon, as companies of all sorts begin deploying these Bluetooth nodes that (at a mininum) tell a smartphone precisely where it is so that an app can act on the specific ...