A tech and science reporter at the US Sun — an arm of British tabloid the Sun — was invited to a beer tasting with gold and lobster on the menu. The only issue is that all the delectable edibles were ...

Person takes photo of message - invisible to the naked eye but visible on phone screens - Heineken has hidden in Barry Can't Swim's DJ set at Amsterdam Dance Event opening party to encourage people to ...

Netherlands-headquartered brewing giant Heineken says real-time global connectivity and an event-driven architecture (EDA) areits best bet for better support of the 350 global and local beer and cider ...

Heineken has hacked music events across the world to deliver a hidden message encouraging people to minimise phone use on the dance floor and to be more present during memorable moments. The campaign ...

Barry Can’t Swim has teamed up with Heineken® to encourage fans to put their hands, not phones in the air at one of October’s biggest music events ADE. Heineken installed innovative technology that ...