Cross-selling is an art, really. Three-in-four sales professionals claim that cross-selling accounts for 30% of their revenue. Accounting firms have untapped potential in their existing client base ...

Cross-selling—providing complementary products or services to your customers—can be a powerful driver of growth if you ...

Many small business owners, startups, and entrepreneurs often focus on acquiring new customers. While growing your customer base is essential, what if there was a more straightforward, more effective ...

Big Law firms have high ambitions to cross-sell multiple practice groups to the same client, in a bid to generate more revenue. But lawyers are time-strapped, and educational and structural issues can ...

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our ...

The biggest barriers to cross-selling success are awareness and trust. Lawyers need the confidence to refer work which requires trust across teams, and they need visibility into the full scope of the ...