Lash extensions alone will not ruin your lashes. Damage to the natural lashes is the result of improper application, or the stylist not selecting the correct type of lash for an existing natural lash.

Enter lash clusters, which give you the look of lash extensions for less time and money and can last for days—aka DIY lash extensions. Keep reading for more on DIY lash clusters, how to apply ...

In the viral TikTok, lash tech Rebekah Piccolo shared an image of herself at 18 years old (right) to illustrate how the wrong lash set for your eye shape can age you. @lashesbyreb_/TikTok ...

AI eyelash extension robot gives beauty industry a boost Luum CEO Nathan Harding and President Jo Lawson discuss the new technology, which uses artificial intelligence to place fake lashes.

But here’s the thing: They’re an investment. Eyelash extensions take time to apply, and they can cost up to $300, depending on where you get them done, your eye shape, and your lash length.

Surprisingly, lash extensions aren't as long-lasting as a lash lift. "Lash extensions typically last 2 to 3 weeks before you’ll want a refill to keep them looking full," Karen says.

We ask a few eyelash experts in the biz to help you figure out whether lash extensions, DIY falsies or a simple swipe of mascara is your best method to fantastic fringe.