While billions of dollars are spent on consumer insights to ensure that our potato chips are crispy, powerful data to fuel human-centered design are rarely applied by the social sector. An example of ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

Human factors (also referred to as human factors psychology and human factors engineering) is an applied field of study that examines human abilities, limitations, behaviors, and processes in order to ...

“Smart tech” is an umbrella term we created to describe advanced digital technologies that make decisions for people, instead of people. It includes Artificial Intelligence (AI) and its subsets and ...

Human-centered design, also known as design thinking, is a creative problem solving approach practiced in a wide variety of industry sectors. It uses human-centered techniques to truly understand a ...

To create offerings that truly resonate with users, tech companies need to prioritize empathy and human-centered design. But when dev teams are focused on coding and accounting for all the minutiae ...