According to the Statista study, 50.8% of respondents indicated that humor is the tone that most attracts them in an ...

NEW YORK - Advertisers played it safe in Super Bowl ads this year. There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable story lines were all but missing. And in ...

Companies bet big that viewers were turning to the Super Bowl, delivering a series of advertisements that relied on familiar celebrity faces, light humor, and plenty of cuddly dogs.

The Lite Beer commercials from the 1980s showed the power of humor in advertising. Today’s political ads and other forms of advertising could use a jolt of humor.

NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor ...

Many of the ads were released early, but there were still some surprises in store for viewers. In its first Super Bowl ad, Dunkin’ Donuts enlisted superfan Ben Affleck and wife Jennifer Lopez.

NEW YORK (AP) From a strange creature called ''Puppymonkeybaby'' to a tear-inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages.

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast.

Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast.

Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast.

Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast.