There has never been a better time for humor in advertising. I know what you're thinking...we're in the middle of a pandemic, the economy's tanking.

Tightrope But choosing to not use humor — especially if a candidate is inclined to be funny — risks endangering a whole other dimension of a candidate’s likability.

A slew of funny ads will air during Super Bowl LVI, reflecting the mood of the country. People want laughs and escape from the pandemic this year.

Following their panel on “The Return of Humor to Advertising,” Cook and Thompson sat down in Variety’s Cannes Lions Studio to discuss how they help brands make their audiences laugh.

Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike frequently rhapsodizing about its importance ...

Advertising: Companies that turned serious after Sept. 11 are having fun again as they gear up for the Super Bowl and the Olympics, but not without discretion.

The Lite Beer commercials from the 1980s showed the power of humor in advertising. Today’s political ads and other forms of advertising could use a jolt of humor.

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Sprint Nextel is swapping out the black-and-white ads featuring CEO ...

John Rankins, head of Insight Advertising Agency in Bowling Green, Ohio, said the ads strike the right tone between irreverence and education. "There's a resurgence in humor advertising. We're in a ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold Pharma Lions–winning social media campaign, “Friedreich’s ...

Recent academic research has focused on the use of novelty and shock in advertising executions. One manifestation of this approach in American television advertising is the use of aggressive humor; a ...